Big Brother

A massive poster depicting a man about forty‑five with a heavy black moustache dominates the walls; its eyes seem to follow the viewer and it bears the fragmentary caption "BIG BROTHER IS". Big Brother's poster with caption BIG BROTHER IS WATCHING YOU is described on multiple surfaces. Big Brother appears on the telescreen during the Two Minutes Hate. Big Brother's image persists on the screen during the Two Minutes Hate, evoking an intense emotional reaction among the participants. Winston writes the slogan "DOWN WITH BIG BROTHER" repeatedly, highlighting his rebellious thoughts toward Big Brother. His image appears on a 25‑cent Party coin bearing the slogans, with eyes that seem to watch the holder. References to his image on telescreens and posters throughout the chapter; no new factual information added. Winston openly admits hatred for Big Brother, while O'Brien demands that Winston love Big Brother. Winston observes the portrait of Big Brother on the wall.